Tuesday, May 26, 2009

Three Rivers Cornmeal Now in the Obituary Section

I am shocked to learn of the death of Three Rivers Cornmeal. Shocked and angry. For 75 years, Three Rivers Cornmeal has been a staple in the homes of Knoxville. Almost 4 generations of happy Southerners grew up on the corn meal and passed that preference on to our children.

Using Three Rivers Cornmeal was a source of pride among the people of the South. We are a people who still believe in Sunday covered dish dinners and all-day-preaching with dinner on the grounds. We are a people who believedd that almost any illness can be cured with stuffed eggs, fried okra and cornbread. And we believed that the cornbread had to be Three Rivers Cornmeal.

It's not that other cornmeal isn't good. It's just that they aren't as good. The cornbread made by the competing companies just doesn't have the same texture or flavor as Three Rivers Cornmeal.

Our happy allusions were shattered this week. That's when word broke out that the J.M. Smucker's Company perceived back in March that Three Rivers Cornmeal was on life support and decided to pull the plug.

But Southerners still believe in hope. Those of us who don't have hope believe in corporate greed. Three Rivers Cornmeal has a solid base of fans who love the product and would buy it under almost any circumstances.

Bigger companies have gotten started from less. This might be just the occasion for someone to buy the recipe and start another Three Rivers Cornmeal.

Read more in Mary Constantine's article in the Knoxville News Sentinel.